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The company first developed a unique portable gold-plating machine, which quickly allowed it to establish a successful niche market in the automotive industry. Soon, Goldgenie was gold-plating car emblems for Lexus, Honda, and Toyota dealerships across the UK.
The next step saw the Goldgenie product and service range expand into the personal market. items like jewellery, golf clubs, Nokia mobile phones and also a variety of household objects including high-end bath taps and fittings.
Laban Roomes himself first came to public notice in the UK when he hit the was invited to Hollywood to distribute
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over fifty gold-plated mobile phones at the ‘Emmy’ Awards to top stars like Helen Mirren and Denzel Washington.
A commission to gold-plate artefacts at a Hindu temple in London followed and Laban was fortunate enough to acquire Simon Woodroffe of Yo!Sushi fame as a business mentor.
This led to a now famous appearance on BBC TV’s Dragon's Den: see link below:
http://www.bbc.co.uk/dragonsden/wherearetheynow/series5/s5e1.shtml
where multi-millionaire James Caan saw the potential in both Laban Roomes and his company.
With the backing of James Caan, Goldgenie is fulfilling its potential as a
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luxury gold-plating brand.
For more information on Laban Roomes and Goldgenie, please contact us.
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We believe it’s possible to deliver guilt-free luxury. That means we hunt for gold suppliers who share these values:
- the human rights of miners must be respected and upheld;
- the environmental impact of mining must be minimised.
We are striving to source gold that is fairly traded. This ensures that miners receive a fair price for their goods and that employees are paid above the local
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minimum wage. Child labour, forced labour, and exploitative practices must not be used anywhere in the process. That includes mining, refining, and trading the gold.
Goldgenie is proud to work in tandem with Fifi Bijoux Luxury Ethical Jewellery in sourcing ethically mined gold. Together, we are partnering with Entebbe Womens Association in Uganda to ensure their mission of empowering women, children and young people to overcome
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vulnerability to poverty, poor working conditions and ill health.
We’ll be talking further about our gold-sourcing initiatives on the blog and in our newsletters. Subscribe to our news feed on the midas touch blog or sign up for the Goldgenie newsletter (using the form at the bottom of this page) to make sure you don’t miss a thing. If there’s something in particular you must know now, just contact us. |
