{"id":9086,"date":"2015-08-03T20:16:59","date_gmt":"2015-08-03T19:16:59","guid":{"rendered":"http:\/\/midastouch.goldgenie.com\/?p=9086"},"modified":"2015-08-03T20:16:59","modified_gmt":"2015-08-03T19:16:59","slug":"behind-and-beyond-the-limited-edition-24k-gold-htc-one-m9-for-cecil-the-lion","status":"publish","type":"post","link":"https:\/\/www.goldgenie.com\/blog\/behind-and-beyond-the-limited-edition-24k-gold-htc-one-m9-for-cecil-the-lion\/","title":{"rendered":"Behind and Beyond the Limited Edition 24K Gold HTC ONE M9 for Cecil the Lion"},"content":{"rendered":"

\"Charity-Inst\"<\/a><\/p>\n

The idea for the limited edition Cecil the Lion HTC M9<\/a> was a spontaneous reaction to the sickening killing of the endangered beautiful creature in Zimbabwe last month.\u00a0 We wanted to do something to help those working towards wildlife conservation where Cecil lived.<\/p>\n

Our 24k Gold HTC M9 is our latest luxury customised smartphone release and we saw it as our most effective vehicle to bring attention to the cause whilst potentially raising funds for Friends of Hwange<\/a>, a very worthy Trust directly supporting the maintenance and development of Hwange National Park, where Cecil lived.\u00a0 Our founder Laban Roomes was personally and particularly moved by this story and like many others in the UK and globally found the actions of the perpetrator both\u00a0abominable and abhorrent and was keen to try and draw attention to not only the plight of Cecil but also all other animals that are in danger of such mindless slaughter and we believe we have achieved this. We have been promoting a link<\/a> to make direct donations to this charity<\/a> alongside the fundraising capacity of the phone.<\/p>\n

Our intentions were and are honourable and we simply applied a charitable initiative to what we do, which is Gold embellishing phones and lifestyle accessories. Our ultimate hope is that our campaign has raised awareness of Friends of Hwange<\/a> and that the charity benefits from sales of the phone and direct donations as a result.<\/p>\n

This is not the first time we have sold a luxury customised item with the intention of donating a percentage of sales to charity. \u00a0We have run similar campaigns to raise funds for The Elton John Aids Foundation<\/a> with the Starburst iPod Nano Collection<\/a> and\u00a0The Teenage Cancer Trust<\/a> with a Frank Lampard signed Gold iPod range<\/a>.<\/p>\n

To name just a few, other charities we have helped with product donations towards their own fundraising campaigns are\u00a0The British Heart Foundation<\/a>,\u00a0MacMillan Cancer Support<\/a>,\u00a0The Kiyan Prince Foundation<\/a> and\u00a0SOS Children\u2019s Vilages<\/a>.<\/p>\n

It is not uncommon for companies to launch products with a portion of sales proceeds being donated to a nominated charity. \u00a0We have found donating a percentage of proceeds from the sales of our luxury customised items\u00a0to be an effective way of fundraising for charities in the past and hope to continue to fundraise\u00a0in this way long into the future.<\/p>\n

\"htc_one_m9cecil_slide_02\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The idea for the limited edition Cecil the Lion HTC M9 was a spontaneous reaction to the sickening killing of<\/p>\n","protected":false},"author":2,"featured_media":9088,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24,28],"tags":[288,304,794,810],"class_list":["post-9086","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-default","category-ios","tag-cecil-the-lion","tag-charity-initiatives","tag-goldgenie","tag-goldgenie-for-charity"],"_links":{"self":[{"href":"https:\/\/www.goldgenie.com\/blog\/wp-json\/wp\/v2\/posts\/9086","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.goldgenie.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.goldgenie.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.goldgenie.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.goldgenie.com\/blog\/wp-json\/wp\/v2\/comments?post=9086"}],"version-history":[{"count":0,"href":"https:\/\/www.goldgenie.com\/blog\/wp-json\/wp\/v2\/posts\/9086\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.goldgenie.com\/blog\/wp-json\/wp\/v2\/media\/9088"}],"wp:attachment":[{"href":"https:\/\/www.goldgenie.com\/blog\/wp-json\/wp\/v2\/media?parent=9086"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.goldgenie.com\/blog\/wp-json\/wp\/v2\/categories?post=9086"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.goldgenie.com\/blog\/wp-json\/wp\/v2\/tags?post=9086"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}