On Monday October 15th 2007, the BBC broadcast the first episode of series five of Dragons’ Den. The highlight of that show was the appearance of Laban Roomes asking for a £60,000 investment in his gold-plating business.
Laban continues the story:
“I’d had the chance to go into the Den twice before but had lost my nerve both times at the last minute. It’s an incredibly daunting experience and watching the programme on TV just can’t prepare you for how intense the pressure is in there. I thought the ‘Dragons’ gave me a tough time and I got a bit flustered – making a mistake with my numbers and forgetting a crucial detail. These are suicidal errors when pitching to some of the UK’s leading business people but I managed to compose myself and get my story across with passion.
“It worked and I felt I was attracting interest but, within no time at all, the ‘Dragons’ declared themselves out one by one until only James Caan remained.
“James seemed to realise that my performance was down to anxiety rather than incompetence. To my amazement, he said that he would give me the investment I needed to take my business to the next level. What impressed me about James wasn’t so much the investment as the package that came with it: James is an incredibly astute businessman but he also has a track record of turning people’s dreams into reality. His vision for Goldgenie is incredibly exciting and I am determined to be his most successful Den investment.”
Watch Laban face the Dragon’s in his original appearance, see how his company and life have changed rapidly since braving the Den, you can also find out more by visiting the Goldgenie Company History page:
Laban Roomes original Dragon’s Den appearance
Dragon’s Den catch up show
James Caan profile & Laban after the Den