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After turning down the opportunity of appearing on the hit BBC T.V show Dragons Den two times before, Laban, against the advice of his “professional advisors” decides to go onto the show after the sudden death of his very talented friend Mark McKenzie, Laban decides he has nothing to lose and finally braves the stage winning the first televised investment from James Caan. Goldgenie goes on to launch their brand in Harrods developing a range of products such as real roses preserved in 24k Gold, customised Apple iPods and is the first company to customise in gold the newly launched Apple iPhone, causing a worldwide frenzy of customers who scramble to get their hands on the world’s first Gold plated iPhone.

Image of James Caan and Laban Dragons Den Videos actual appearance and catch up show.

Dragons Den Pitch – First appearance:


First Apple iPhone 24k Gold plated by Goldgenie


Back of the Apple iPhone fully Gold plated

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