Company History

2022 – Goldgenie NFT Collectibles

Goldgenie launched its own unique range of NFT collectibles with unlockable content. Our initial launch of NFT Collectibles includes unique moments in our company’s history and our range of real roses preserved in 24k Gold or Platinum. We are the first company in our...

2021 – The Wonderful World Of Gold

This new Channel 5 three-part Documentary explains the origins and many applications of the world’s oldest commodity and means of exchange – GOLD. Featuring Luxury Gold Gifts & Customisation Co. Goldgenie – :

2020: Work from home business

2019 – Goldgenie Launch the iPhone 11 Pro and Pro Max

Your browser does not support the video tag. The 24k Gold iPhone 11 Pro and Max models are the most anticipated Apple product to date and becomes Goldgenie’s best selling product launching in their retail Dubai shop.

2019 – Goldgenie accept Bitcoin

Goldgenie start accepting Crypto such as Bitcoin, Litecoin, Ethereum and other cryptocurrencies listed on Coinbase and start seeing that customers a preferring to purchase high priced items with Crypto, especially Bitcoin – making more sales with Bitcoin and Ethereum...

2018 – Solid Gold ICON iPhone Range

ICON XS Range Your browser does not support the video tag. Goldgenie launches the Solid 18k Gold ICON iPhone XS range – which has a solid gold back hallmark stamped certifying that it has been made from pure 18k solid Gold, on the day of release 30 units sell from...

2018 – Mashable – Worlds largest Tech Blogsite visits Goldgenie

Your browser does not support the video tag. Mashable visit Goldgenie on the launch of the new iPhone to see just how we do it, that is, embellish tech with pure 24k Gold, opening up a completely new customer base for tech and luxury savvy customers.

2017 – How’d you Get So Rich – Channel 4

Your browser does not support the video tag. Hosted by Katherine Ryan the program explores what the ‘Rich’ buy and How’d they get so Rich, they visit Goldgenie to find out more.

2017 – Gold Barber Chair

Famed Black British artist Faisal Abdu'Allah commissions Goldgenie to create a Gold Barber Chair which goes on display as a modern-day ‘work of art’ Gold Barber Chair

2017 – Worlds most expensive presents – Channel 4

Goldgenie feature on worlds most expensive presents Your browser does not support the video tag. We open our doors again to prime-time T.V and Channel 4 who come with us to visit our Dubai shop and witness the sale of the Worlds Most Expensive 24k Gold Racing...

2016 – Goldgenie Retail store Dubai

Your browser does not support the video tag. Goldgenie Dubai shop Goldgenie open their new retail store in Dubai and launch the new iPhone from the store, we also bring over the 24k Gold bike and invite the press in to cover the story, in the process we get a call...

2016 – The Gadget Show – Channel 5

Goldgenie open their doors to the Gadget showing them the services we offer from gold plating usb sticks and mobile phones to supplying luxury high end goods not readily available through normal high street stores. 24k Gold Racing Bike with Otis on the Gadget Show...

2015 – How the other half live – Channel 5 Feature

Your browser does not support the video tag. Husband and wife chat show host team Eamonn Holmes and Ruth Langsford, come to Goldgenie headquarters in London to see their ‘Aladdin’s cave of Luxury 24k Gold embellished Gifts and the famed “Worlds most expensive racing...

2015 – Oscars party invite

The ultimate highlight of 2015. Goldgenie are invited to attend the pre-Oscars party in Los Angeles to present 24k Gold iPhone to Film Director Lee Daniels and acclaimed Selma film star David Oyelowo, who played Dr. Martin Luther King alongside co-star and producer...

2015 – Worlds most expensive Racing Bike

Your browser does not support the video tag. Goldgenie create “The world’s most expensive racing bike” embellished in pure 24k gold. The bike eventually sells for £250,000 purchased by a wealthy client from our Dubai retail shop.

2015 – First Apple watch launches

Goldgenie quickly creates the worlds first 24k Gold Apple watch, celebrities such as Kanye West and Beyonce are spotted wearing them, causing the 24k Gold Apple watch with various straps such as Python, and all gold Milanese to become the fastest selling products from...

2014 – Trademark office video featuring Goldgenie

Your browser does not support the video tag. Goldgenie founder Laban Roomes is approached by the U.K Trademark and Patent office to help create a government backed national awareness video, encouraging individuals and companies to protect their intellectual and...

2014 – P Diddy Gold iPhone

Goldgenie create the King Coombes limited edition 1/1 Gold iPhone for business and music icon P Diddy and gets delivered to him by our brand ambassador Sam Desalu in Los Angeles, the brand is growing fast in the states giving rise to an influx of new business from...

2014 – Chris Brown Gold iPhone

Chris Brown takes delivery of his new customised Goldgenie 24k Gold iPhone and proudly presents to the cameras, the superstar is spotted out and about shopping with his newly acquired 24k gold piece and Goldgenie get credited for the master piece allowing our customer...

2014 – Tyrese Gibson 24k Gold iPhone – Fast and Furious!

Fast and Furious star Tyrese Gibson takes delivery of his new 24k Gold iPhone from Goldgenie and says a big thank you – the star of one of the most successful film franchises ever opens new doors in America for the company and Goldgenie Founder Laban Roomes travels...

2014 – Goldgenie Launch 24k Gold e-Shisha at Annabel’s Night Club

Goldgenie are commissioned to 24k Gold plate range of bespoke e-Shisha’s at £100 million pound London night club Annabels, home to HNWI party goers such as super models Naomi Campbell and Kate Moss – the range of 24k Gold e-Shisha’s sell out immediately.

2014 – Goldgenie sponsor Power Boat racing

Goldgenie sponsor Erik Stark who races in the F1H20 Powerboat Championship in Qatar. Sponsoring the race opens new doors for the company in the Middle East which leads us to start thinking about a shop presence in Dubai Power boat

2013 – Gold BlackBerry Porsche design launch

Goldgenie launch several limited edition versions of the 24k Gold BlackBerry Porsche design phone which sells all over the world for £4000 per unit, at the time these were only available from Harrods. One of our first customers is famed muic industry icon Johnny...

2013 – Goldgenie Launch solid Gold Superstar iPhone – Worlds first solid Gold iPhone

Your browser does not support the video tag. Made from solid gold, Goldgenie launch the ground-breaking ‘Superstar’ iPhone

2013 – British Entrepreneur Awards

Goldgenie founder Laban Roomes is awarded the Great British entrepreneur awards by five times Olympic Gold medallist Steven Geoffrey Redgrave CBE i

2013 – Goldgenie launch in America

Your browser does not support the video tag. Goldgenie launch their luxury gifts brand in Boca Raton Florida and get the attention of multi-media giants corporation Viacom. Their product range includes the Gold iPhone, iPad, Swarovski crystal cordless mouse’s and real...

2012 – The Gold iMac

Goldgenie become the first company to successfully 24k Gold plate the Apple iMac and sell their first batch to an Asian business man who snaps up ten units for their newly opened offices.

2012 – James Bond 50th Anniversary Golden Gun

James Bond Gold Gun - 24k Gold Walther PPK David Giammarco, Daniel Craig, with Hilary Saltzman and Steven Saltzman photographed together at the Royal World Premiere of the James Bond 50th Anniversary film ‘SKYFALL’ Holding the 24k Gold Walther PPK James Bond 50th...

2012 – Gold iPad and iPhone launch in Selfridges

Your browser does not support the video tag. Goldgenie launches their new 24k Gold customised iPad in Selfridges with Apple reseller Square group after restructuring the business and focusing specifically on becoming a worldwide leader in 24k Gold customised luxury...

2011 – Victoria Beckham Gold iPhone

Victoria Beckham is snapped out and about with a Goldgenie 24k Gold iPhone by the Daily Mail, causing phone lines at Harrods and Selfridges to jam as people scramble to get their hands on our products who then turn to our website to order the Gold iPhone from our...

2011 – Steve Jobs Limited edition iPhone

After the sad passing of Apple founder Steve Jobs, Goldgenie create a limited edition Gold iPhone 4 numbered 1 to 56, to commemorate the creative genius and business ICONS life, if you look carefully the Apple logo you can see Steve’s facial profile as part of the...

2011 – £2 million Royal iPhone collection

Wedding bells ring again in the Royal family and Goldgenie create a commemorative collection of solid gold and diamond iPhones for William and Catherine valued at £2million pound

2011 – Laban buys shares back from investor James Caan

Goldgenie founder Laban Roomes buys his shares back from James Caan after months of negotiations. James Caan, understandably, not pleased with the bold move having to relinquish shares in a company that has brought him more publicity and countless investment...

2010 – Gold Nintendo Wii

Goldgenie partner with Nintendo and create a customised 25th anniversary edition 24k Gold Nintendo Wii, which becomes the most sought after game console in the world selling in every continent until they discontinue the model. 25th Anniversary Nintendo Wii Console...

2010 – Goldgenie sponsor X Factor final

December 12th 2010 Goldgenie appear in each commercial break during he X Factor finals. Goldgenie sponsor all the winning luxury gifts at the time which were a 24k Gold X Box and a 24k Gold iPhone – the traffic is immense as people frantically purchase the limited...

2010 – Goldgenie and Hello Kitty in Selfridges

Goldgenie are approached by Hello Kitty to run U.K license to have their brand on Apple products. Goldgenie then create the world’s very first Gold iPad and launch product in Selfridges. Your browser does not support the video tag. Hello kitty Gold iPads Hello Kitty...

2010 – Gold iPod launch in Harrods

Goldgenie create a limited-edition range of 24k Gold plated iPods for the Bobby Moore foundation in Harrods with the then iconic store owner Al Fayad and soccer legends Sol Campbell and Carlton Cole support. Goldgenie Bobby Moore video and images of Sol Campbell,...

2010 – Usain Bolt Gold iPod

Goldgenie are approached by Usain Bolts management and partner to design and customise a limited edition of 500 x 24k Gold Apple iPods for the runner Usain Bolt, to celebrate him as the ‘world’s fastest man’ running 100 meters in a record 9.58s in Berlin which sell...

2009 – Frank Lampard Gold iPod launch in Harrods

Goldgenie launches a range of Gold iPods for football legend Frank Lampard specifically to raise funds for the Teenage Cancer Trust Charity. Brave teenagers diagnosed with the terminal illness come out to support the occasion. Frank Lampard Harrods video Your browser...

2008 – David Beckham Gold iPod

David Beckham has his 100th English Cap and is given a 24k Gold iPod customised by Goldgenie and Micro Anvika – the text was later photoshopped out by the press! However Goldgenie gain amazing coverage and start to customising products for a range of celebrities and...

2008 – Elton John

Goldgenie are contacted by Elton John’s team asking for donations towards their famous ‘White tie and Tiara’ ball. Goldgenie donate ten 24k gold plated iPod Nanos (retail price approx. £8,000).The 24k Gold iPod Nanos sell out raising over £50,000 and an idea is born...

2008 – Goldgenie sponsor prestigious Apple awards

Image of Laban holding award with London Apple head office team, Richard West, Ingrid Kirschner and Georgina Dias As a result of presenting and sponsoring the awards that went to the U.K Apple team, Goldgenie partner with several Apple re-sellers in the U.K and...

2007 – Dragons Den BBC

After turning down the opportunity of appearing on the hit BBC T.V show Dragons Den two times before, Laban, against the advice of his “professional advisors” decides to go onto the show after the sudden death of his very talented friend Mark McKenzie, Laban decides...

2007 – Gold Trip

Celador entertainment originally formed in 1981 as a UK independent television production company responsible and best known for producing “Who ho wants to be a millionaire” and “Slumdog Millionaire” brought Goldgenie founder Laban to Ghana and then South Africa to...

2006 – Commissioned to 24k Gold London Neasden Temple

2005 – 24k Gold Nokia 8800 and Emmy awards

A Goldgenie certified professional presents us with the Nokia 8800 phone to gold plate which we make into our first luxury 24k Gold, Rose gold and Platinum gift. Laban’s mentor Yo! Sushi founder Simon Woodroffe agrees to help promote the Nokia 8800 which results in...

2001 – Goldgenie business opportunity

Goldgenie have now started to gold plate bathrooms in hotels, such as the Ritz, Savoy and Best Western group along with a booming business online selling gold plated car emblems and employs several people to help with the influx of trade, overwhelmed by the amount of...

2000 – Things need to change

After driving around the U.K practically 7 days a week visiting Lexus, Rolls Royce and Bentley dealerships, one Sunday morning while driving to Bristol Laban’s Vauxhall Astra van blows up, having clocked up over 100,000 miles in just 24 months of purchasing it brand...

1997 – Lexus, Bentley and Rolls Royce

After cold calling on one of their first Lexus dealerships in Barbican London, and being allowed to gold plate emblems in-situ on a LS400 Lexus demonstrator car in front of several Lexus managers from different dealerships, Goldgenie become the official gold plating...

1995 – In The Beginning there was an idea

Goldgenie founder Laban Roomes after returning from a life changing trip in America draws creates what is considered to be Europe’s first portable gold plating system, he goes door to door with the prototype in a rucksack, customising in 24k gold, items ranging from...

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