Why Consumers Trust Trademarked Luxury Brands More Than Lookalikes
In luxury markets, trust is not assumed — it is earned. Consumers purchasing high-value luxury items rely...
Trademark Enforcement Isn’t Optional — It’s the Luxury Brand Moat
Luxury Is Defined as Much by What You Defend as What You CreateIn the luxury sector, creation alone is ne...
Heritage vs Imitation: Why Provenance Is Everything in Luxury Craftsmanship
In luxury, heritage is not a marketing concept — it is the accumulated result of time, consistency, and c...
Why the World’s Leading Luxury Brands Protect Their Trademarks Relentlessly
In the world of luxury, a trademark is not merely a logo or a name. It is a signal of provenance, craftsm...
