The Goldgenie 24k Gold Plated SHURE SM55 Super Deluxe Microphone

In the world of audio, few brands earn as much respect as Shure. For nearly a century, Shure has equipped some of history’s most iconic voices and performances with their trusted microphones. Among its classic lineup, the SHURE 55 Series microphone commands attention—not only for its rich sound but also for its unmistakable, timeless “retro-futuristic” design. Now, imagine Goldgenie transforming that legendary icon into a masterpiece of pure opulence. Goldgenie, the world-renowned luxury customization house, achieves this feat with its 24k Gold Plated SHURE SM55 Super Deluxe Microphone.

This isn’t just a microphone; it’s a statement piece, a fusion of audio heritage and breathtaking luxury.

The Foundation: A Salute to the SHURE 55 Legacy

To appreciate the Goldgenie creation, one must first understand the stature of the original. Introduced in the 1930s as the 55 Unidyne, it was the first single-element directional microphone, a revolutionary feat. Its distinct shape, reminiscent of a classic radio broadcaster’s mic, became an instant symbol of performance.

The SHURE SM55, the modern iteration used by Goldgenie, carries this legacy forward. It’s a dynamic microphone known for its:

• Cardioid Pickup Pattern: Effectively rejects sounds from the sides and rear, minimizing background noise and feedback—a crucial feature for live stages.
• Robust, Road-Ready Build: Built to the legendary Shure standards of durability, it can handle the rigors of touring and frequent use.
• Tailored Vocal Response: Its frequency response is engineered to provide crisp, clear vocals that cut through a mix, a characteristic that made it a favorite of legends like Elvis Presley and countless rock and roll pioneers.

The standard SM55 is a workhorse in a beautiful, vintage shell. Goldgenie takes this shell and transforms it into a treasure.

The Transformation: The Goldgenie Touch

Goldgenie specializes in gilding the ordinary into the extraordinary. Their process is one of meticulous craftsmanship, applied here to the SM55 with stunning results.

1. The 24-Karat Gold Plating:
The entire exterior body of the SHURE SM55—the iconic grille, the main body shell, and the integrated stand mount—is meticulously plated in genuine 24-karat gold. This is not a simple paint or spray; it is a professional electroplating process that bonds a layer of pure gold to the base metal. The result is a deep, rich, and luminous finish that is both corrosion-resistant and breathtakingly beautiful. It catches the light in a way that commands attention, transforming the microphone from a tool into a jewel.

2. The “Super Deluxe” Presentation:
The “Super Deluxe” in the name refers to the complete, unboxing experience. Goldgenie understands that luxury is holistic. The microphone is presented in custom, high-end packaging, often a sleek black box with gold foil branding, ensuring that the first impression is one of exclusivity and prestige. This makes it immediately clear that what lies inside is no ordinary piece of audio equipment.

Who Is This Microphone For?

The Goldgenie 24k Gold Plated SM55 exists at the intersection of several worlds, making it a coveted item for a diverse range of individuals.

• The Discerning Recording Artist: For the artist looking to make a powerful visual statement in the studio or in music videos. It’s a symbol of success and a tribute to the golden era of music.
• The Luxury Home Studio Owner: It serves as the ultimate centerpiece for a high-end home studio, doubling as both a functional vocal mic and a stunning piece of decor.
• The Corporate World & High-Net-Worth Individuals: In luxury corporate lobbies, high-end podcasting studios, or as a unique prop for executive presentations, it communicates a message of success, quality, and attention to detail.
• The Collector and Audiophile: For those who collect iconic audio gear, this is a grail item. It combines the collectibility of a Shure classic with the rarity and exclusivity of a Goldgenie creation.
• The Ultimate Gift: It is, quite simply, one of the most impressive gifts imaginable for a musician, producer, or anyone with a passion for music and design.

Performance: Does the Gold Affect the Sound?

This is a critical question. The answer is a resounding no. The gold plating is a purely aesthetic enhancement applied to the exterior of the microphone. The internal components—the dynamic cartridge, the transformer, and the delicate diaphragm—remain completely untouched and unaltered. Therefore, the microphone performs identically to a standard SHURE SM55.

You can expect:

• Clear, present vocals with a vintage character.
• Excellent feedback rejection for live environments.
• The same rugged reliability Shure is famous for.

The magic is in the marriage of this proven, professional-grade audio performance with an exterior of unparalleled luxury.

Conclusion: More Than a Mic, A Modern Heirloom

The Goldgenie 24k Gold Plated SHURE SM55 Super Deluxe Microphone is a masterpiece of modern luxury. It successfully honors the profound legacy of one of the most recognizable microphones in history. While reimagining it for an audience that appreciates the finest things in life.

It’s a conversation starter, a status symbol, and a fully functional piece of professional audio history, all rolled into one glittering package. For those who refuse to choose between impeccable performance and breathtaking aesthetics. The Goldgenie SM55 doesn’t just meet the expectation—it exceeds it, in solid 24-karat gold.