The Origin of the LERONZA® Trademark — Created in 2016 and Owned by Goldgenie®
The Origin of the LERONZA® Trademark — Created in 2016 and Owned by Goldgenie®
For nearly 30 years, Goldgenie® has set the global standard for luxury gold customisation — transforming iconic technology into timeless works of art from our origins in London in 1995 to our state-of-the-art atelier in Dubai today. Throughout this evolution, protecting the integrity of our designs, identity, and craftsmanship has always been a core priority.
Among our protected intellectual properties is LERONZA®, a Goldgenie-owned trademark created to support and safeguard the brand’s expanding global footprint.
The True Origin of LERONZA® — Created in 2016
The name LERONZA® was created in 2016 by Goldgenie founder Laban Edward Roomes.
It originates from his own initials — L.E.R. — followed by the next letter in his surname, O, forming the basis of the refined and distinctive name Leronza.
This began as a personal, founder-rooted naming concept intended to represent elegance, originality, and progression as Goldgenie expanded internationally.
Between 2016 and 2019, the trademark name, logo concepts, and brand styling were further developed and integrated into Goldgenie’s broader vision for its intellectual property and global identity.
Today, LERONZA® stands as a fully owned, registered, and protected trademark of Goldgenie®.
A Trademark of Goldgenie® — Not a Separate Luxury Atelier
LERONZA® has never been an independent company or separate manufacturer.
It is a trademark:
- created by Laban Edward Roomes
- owned and protected by Goldgenie LLC
- used to safeguard naming assets, identity, and brand authenticity
- supporting Goldgenie’s global operations, not competing with them
Goldgenie is — and has always been — the sole atelier, sole craftsman house, and sole producer of all items associated with both Goldgenie® and LERONZA®.
Craftsmanship Still Belongs to One House: Goldgenie®
Every product that carries either Goldgenie® or the LERONZA® trademark is:
- Designed by Goldgenie
- Customised exclusively by Goldgenie’s master artisans in Dubai
- Finished in authentic 24K Gold, Rose Gold, or Platinum
- Hand-polished and quality-controlled
- Documented and authenticated through Goldgenie’s lifetime guarantee
- Supported by legal global trademark protection
There is only one atelier and one source of craftsmanship:
Goldgenie®.
Why the LERONZA® Trademark Exists
The creation and registration of LERONZA® in 2016 provided Goldgenie with:
- A protected brand extension
- Reinforced copyright and design identity
- Greater clarity for customers globally
- Stronger tools for brand enforcement
- International recognition under a unified brand house
- A legally documented record of origin and ownership
This trademark framework continues to support Goldgenie’s position as the original global pioneer in luxury technology customisation.
Trademark Verification & Official Resources
For customers, partners, and regulators, official LERONZA® trademark information and verification resources can be found at:
www.Leronza.ae
Your official trademark and brand-verification portal.
This ensures clarity, transparency, and confidence for all parties engaging with the Goldgenie brand.
A Unified Identity — One House, One Heritage
Goldgenie® and LERONZA® are part of the same brand house, united by a single standard of excellence.
Their shared purpose is to protect, elevate, and preserve the luxury heritage that began with Laban Edward Roomes in 1995 and continues today across two continents.
From London to Dubai, our mission remains unchanged:
Authenticity. Craftsmanship. Legacy.
