Make Time Your Own with Our DNA Swiss Gold Watch Collection


While our Spectrum Collection of Luxury customised Apple Watches has taken over the spotlight this year, our DNA collection of Swiss made watches, which tell the time just as well, have continued ticking away loud and clear in the background. Launched in 2014, our collection of Swiss made watches are beautiful timepieces have been particularly well received by Middle Eastern clients, who are in search for something truly personal to mark their wrists out from the rest.

Under the ethos that time should be made your own, the DNA collection is aptly named, as our craftsmen will customise each watch so that it is unique to its wearer. The collection consists of 7 designs and no more than 500 of each design will be created. Each watch case will be laser engraved on the back with its unique number in the series and each face may be laser engraved with the wearer’s name, lucky number or significant date.

The watches are handcrafted in Geneva, using an array of fine materials including stainless steel, cubic zirconia, ceramic and crocodile embossed Italian leather and the seven models include three masculine styles, The Zen, The Carrington, The Aztec and four feminine styles, The Krystal, The Krystal Sun, The Pearl and The Oyster.

Each piece from the collection is sold with a 5 Year unlimited guarantee on the specialist Swiss movement technology and is sure to stand the test of time. The watches make a timeless personal statement or a unique gift. All watches are beautifully presented in an exclusive custom piano box that includes two matching 24k Gold embellished pens and a luxury quality leather pouch to compliment the timepiece.


The ongoing demand for our DNA watches signifies that there is still an appreciation of traditional time telling despite the surge in popularity of modern smart watches. While modern innovation will always be welcome, the reliable familiarity of a traditional ticking watch face will never lose its allure and with our DNA collection, never has there been a better way to make your own mark on the hands of time.


DNA Collection Watch Details:


The Zen boasts an elegant tachymeter bezel and three recorders for measuring speed on a white dial. The face also includes the date and the time is displayed in minimalist gold divisions. A perforated crown and two ridged pushbuttons offer contrast to the polished bezel and the solid flat links of the bracelet add weight to this stately masculine piece.


The Carrington is a classic men’s watch comprising of a woven effect multi-linked bracelet and a clean circular dial, which features the date and minimalist silver hands and divisions. The contrast in textures is unique and results in a genteel statement of understated elegance.


The Aztec is a bold but simple men’s timepiece. Featuring a heavy textured bracelet of ridged and flat polished links, the gold case is highlighted with a white contrasting bezel. The white dial is accented with divisions in rose gold and a day and date signifier.


The Krystal is a classic ladies’ watch, featuring a rectangular face and a crocodile embossed topstitched calf-leather strap. The gold bezel is embellished with 12 rectangular cubic zirconia and is an expression of refinement and elegance.


The Krystal Sun is a very feminine timepiece and the definition of classic elegance. The rectangular face is framed with 12 rectangular cubic zirconias and the linked bracelet is a stunning contrast in textures combining ridged and polished links.


The Pearl is a beautiful ladies’ watch and a modern statement for modern times. Featuring clean lines in a white ceramic and gold link bracelet, the round white face shows the time in minimalist silver divisions and is framed in a smooth polished bezel.


The Oyster is an elegant ladies’ watch in modern lines of white ceramic and warm gold tones. The white bezel features gold Roman numerals and divisions and silver hands mark the time.


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