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Golden calls ‘THE ICON’ collection

Goldgenie, the original luxury gifts and customisation company with a flagship store in Dubai, today launches the ‘ICON’ Apple iPhone in 18-carat gold – the first to carry the exclusive London Assay Office Hallmark.

In keeping with its prestige and exclusivity, there are 99 limited edition ICON handsets in the collection, starting from AED 27100. For an extra special touch, they can also be encrusted with VS1 diamonds.

The collection, which is SIM free and compatible with any network, is exclusively available at and its flagship store in Dubai.

Goldgenie founder and CEO, Laban Roomes, said: “We’ve been turning items into gold for 24 years’ now, but this is the most luxurious smartphone customised to date. With the London Assay Office Hallmark lending their prestigious stamp, it quite literally has the most iconic seal of approval.

“We expect this to sell-out quickly with pre-orders already received. Yet, to keep it a collector’s item, less than one hundred have been made.”

The ICON was designed as a symbol of unity, showing that that working together can make a positive impact. As such, a donation of £500 will be made for each handset purchased, with proceeds going towards The Princes’ Trust.

Made in Britain, the craftsmanship that goes into customising the ICON is unlike any other in the Goldgenie collection. The state-of-the-art handset is first deconstructed before a solid 18 gold metal layer is fitted to the back, and under the glass front.

Uniquely, it carries both the London Assay Office Hallmark and GG Hallmark stamp. The result is a luxurious handset, with a satisfying weight and luxe finish.

The following handsets are now available in the ICON collection, and come with a certificate of authenticity and lifetime warranty:

• ICON Apple iPhone XS, (256GB) with 70g of 18 carat gold – AED 27100
• ICON Apple iPhone XS, (512GB) with 70g of 18 carat gold – AED 27600
• ICON APPLE iPhone XS Max, (256GB) with 80g of 18 carat gold – AED 32100
• ICON APPLE iPhone XS Max, (512GB) with 80g of 18 carat gold – AED 33000

Goldgenie is a luxury gift and customisation company known for its exclusive range of items; from gold-plated flowers to cars. It has previously customised a gold microphone for Rihanna, a golden toilet seat for the Sultan of Brunei, and a limited edition ‘Starburst’ iPod Nano range, commissioned by the Elton John AIDS Foundation.

For more information, or to shop the range, please visit Stay up to date with the latest releases and company news on Twitter, Facebook and Instagram.


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